Campaign · Social impact / CONCEPT PROJECT
Sauti
Futures
Turning a big issue into a conversation people can join.
THE CHALLENGE
A fictional youth-focused sustainability initiative needed to move beyond awareness posters and give people a clear reason to participate.
THE THINKING
We developed a campaign idea built around small visible actions, punchy copy and shareable creative designed for both digital and physical spaces.
THE DELIVERABLE
A campaign concept including the central message, sample social creative, poster direction and participation journey.
This is a fictional concept project. The strategy, creative direction and deliverables are illustrative, not evidence of commissioned client work or measured results.
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